Sausage inflation
It was a chance remark at the sausage sizzle outside the Red Shed that sent me off to compile a rescue plan for this New Zealand tradition.
“How come the price of a sausage is still only a dollar? “ I said to the Rock and Roll club member as he folded my sausage into a slice of bread.
“The only way that we can keep it at a dollar is to reduce our margins.”
It will soon not be worth doing
He replied ‘ tapping his sausage lifter in double time.
.
So here is my marketing plan to save this NZ icon using other marketing plans of our great corporations
Telecom
Deliver the sausage in different colors and offer delivering the product to the purchaser at varying speeds charging a surcharge that reflects the speed from order to delivery.
Electricity Companies
Make sausages in different shapes and color and cut the bread in varying shapes.
Offer all these together on the grill and charge a sliding scale price for the sausage plus a surcharge for the labour cost of transporting the uncooked sausage to the grill. from the grill to the bread, and the whole from the seller to the buyer.
Petroleum Companies
If a pig sneezes or a cow trips up increase the selling price of sausages immediately.
Liquor Industry
Decrease the size of the sausage but charge the same price
Loyalty Cards
Offer a sausagebuy card where if the buyer purchases a thousand sausages they get one free.
Anyone willing to help make a commercial or a bill board hoardings contact sausresc at getsmart @paradise.net.nz.
