Broadband Wanadoo
It has always been a goal of Wanadoo to be at the top of the UK's
broadband industry. Wanadoo was one of the first ISPs to provide
unlimited dialup, and it was also the first ISP to provide 2Meg
broadband at under £15 a month. This summer is going to be very busy at
Wanadoo because they are running a trail method to provide broadband
without having to access a BT phone line. This is being done in a
technique called Local Loop Unbundling.
Wanadoo was introduced in the UK in 2001, when a French company took
over the already popular Freeserve service. Freeserve was created in
1998 by The Dixon's Group, in the early days of the 56kbps pay per
minute dialup. They were the cheapest ISP around, even back then.
Wanadoo's large investment in LLU should prove successful. If it does,
BT could lose a major portion of their customers. LLU is going to be a
great alternative choice to BT's standard ADSL, and it is going to be
provided at a much lower price. Costs to implement LLU, which had
previously been high, have dropped significantly to a level where many
ISPs are seeing it as a real alternative. Some of the smaller ISPs were
already using LLU, but Wanadoo will be the first to bring it into mass
production. The advantages of LLU would let users have cheaper and
faster internet, which would allow users better services with live
video on demand and internet telephony.
For some time now, Wanadoo has been a constant competitor to BT.
Wanadoo has worked hard in upgrading their existing network. They
recently doubled their standard 1mbps package to 2mbps. BT mirrored the
change to avoid losing subscribers. Both Wanadoo and BT have
implemented a monthly cap on the amount of content their customers can
download. BT limits their user to 1 GB, but Wanadoo’s just happens to
be double that at 2 GB a month. Wanadoo is proud to have 0.7 million
broadband users. They still lag behind BT, at 1.7 million customers.
Wanadoo has announced their goal to match BT's current 1.7 million by
the year 2008.
Wanadoo is currently offering services of 2mbps broadband with a
maximum limit of 30 GB. This is their premium package, but they also
offer Pay As You Go and unlimited 56k dialup. The fastest broadband
offered by their competitors in the UK is 8mbps unlimited broadband,
but this figure seems to change often. The advantages of going with a
Wanadoo Broadband connection is that you don't pay any connection
costs, and you receive a free modem along with a bonus of 6 months of
free local calls on your current phone line.
Wanadoo doesn't have such a good reputation with their subscribers.
Since ISPs are universally known to have poor customer service, Wanadoo
is no different. They also enforce their monthly caps with no leeway by
cutting off customers and placing a limit on users who have
inadvertently gone over their limit. Wanadoo services are also not
strangers to a bit of downtime once in a while.
The future of Wanadoo is hanging in the balance, as just last month the
French company that owns Wanadoo and also owns the Orange mobile phone
service made public the fact that it is going to leave behind the
Wanadoo name in favor of the moniker, Orange. Wanadoo's current poor
reputation could explain the desire to re-brand Wanadoo. By using an
internationally known and trusted name, it opens up possibilities of
cross-market opportunities. Starting early next year all Wanadoo
customers will be having a new email addresses. It is interesting to
note that the French company Telecom, spent £20 million to rename
Freeserve several years ago, saying that Wanadoo gave the impression of
"power, passion and dynamism". The cost of re-branding this time will
be around £135 million for the first year, although the French company
intends to break even by the close of 2007.
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Related Links :
http://en.wikipedia.org/wiki/Broadband_Internet_access
