Do you smoke???
I just saw some publicity from a campaign launched by the India Cancer Patients Aid Association. The campaign ads were put on the ceiling of some smoking public areas. The idea was to give an impression to the smokers that they were inside their own grave. By the way, it has won the Bronze Lyon during the Cannes festival in the category of external advertising. Interesting, but a bit evil, don’t you think?
I was just wondering if this kind of campaign does really work. If you were a smoker Would you stop smoking after seeing this kind of advertising ad?
below you can check some of the ads...
